How Artificial Intelligence can Transform PR Industry?

Getting clients converted at the first hand is really an achievement. The PR industry has been struggling to convince journalists to take interest in their pitches or turn into their regular customers. 

The loophole lies in the fact that the inbox of journalists is exploded with pitches that literally show the credibility of their previous works. 

Not just this, PR professionals keep wasting time with unconcerned people since they have no relevant or sufficient data for impeccable pitching. 

As writing such emails is a tedious job, PR professionals get burned out and lose their battle in the middle.

Fortunately, with the latest developments, AI empowers these emails prominently. 

Artificial Intelligence will not only help PR professionals help identify the right person to send the pitch to but also which topics to pitch in the first place. 

By integrating many relevant modern-day AI tools, PR professionals can drive more potential leads while converting them at the earliest. 

How AI in PR can transform this industry significantly?

AI is highly capable of performing everyday for PR professionals with the help of various tools, but it is not necessary that you subscribe to every tool in the first place. 

Since AI is built to perform narrow tasks, PR professionals need to envision a use case, and then invest in applying AI to PR skills to come as AI-powered content. 

So think of the following list about, “how innovation in AI can make PR more effective and efficient”. It’s made to serve as a useful forward-looking guide for PR pros and communicators-

  • Use natural language generation (NLG) to produce media reports and press releases. 
  • Pinpoint and extract names, businesses, events, places, brands and data from any video, file or document. 
  • Perform speech-to-text conversion which is ideal for media interviews, press conferences, conference presentations, podcast episodes, and internal strategy meetings. 
  • Execute translation of any text or audio files into multiple languages for wider distribution. 
  • Use predictive data to support media pitches about the popularity/demand of the brand’s stories.
  • PRs can manage their reputation online by predicting the impact and occurrence of negative reviews. 
  • Monitor for deep fake videos of your organization’s spokesperson and executives that could negatively affect them and/or the reputation of your brand.

The list can endless, but you should not imagine AI tools taking over the majority of tasks of PR professionals to do in the next three to five years.

Rather you should understand AI technology, AI tools, and its use cases to make the PR industry innovate and grow at a faster rate. 

AI Tool Suggestions for PR Professionals

There could be a plethora of AI tools that could help you make your pitches, media interviews, lead generation and many more things better, but it could be a tedious job for these non-technical persons.

So, here is a list of useful AI tools for the media industry- 


A simple AI tool for making elegant presentations that can nurture your brand’s reputation. You just need to build a deck, and this tool will take from there as it adapts slides and layouts to bring better designs.


HyperWrite is an easy-to-use AI tool that completes your writing targets in no time. This actually writes entire sentences and paragraphs as per your suggestions. 


As the name suggests, this is an AI-powered listening tool that tells you exactly how your prospects or existing consumers perceive your brand in real-time. 


This is also an AI-powered tool that helps you improve your documents by giving grammatical error suggestions. You can make your content better in no time. 

The aforementioned list may small but you can search for AI tools that can help you make your work effective and impressive.  

Read and Practice Use Case with the Help of AI Tools

AI tools may do wonders for your PR objectives, but have you tried them in real time? 

What if you try to use them in crunch hours and fail to understand the function or if you don’t get desire results from your select tools? 

To make everything smooth and efficient, you need to understand and practice the tools for sample writing. 

There could be multiple challenges when you start, but slowly and steadily you will learn how these tools behave and work. 

Emailer Writing

Emailers are a must for PR professionals, and they can’t afford a single loophole in their emailers to lose the chance of grabbing a good prospect. 

Tools can help you compose emailers, but it’s you who have to decide how effective the tool is and the result i.e. emails. 

Therefore, you must practice a use case on different tools so that you can pick the best one. 

Lead Generation

Leads for journalists are ok, but how you identify the list will helpful to you. 

Consider AI tools to make your work less time-consuming and more efficient, but at last, it’s the human intelligence that has to come forward and conclude everything. 

It would be better if you try multiple tools for lead generation and keep two or three ever ready to use them. 

Creating accounts and completing descriptions could be a little long process, so it would be better if you make accounts in advance. 

There could be more tasks in PR, and to become a smart professional, you should prepare yourself in advance. 

Knowing the technical glitches of tools will help you manage your time and urgency effectively. 

This way you will not only a good workforce but also show your technical expertise to your company. 


AI designed to serve as a useful resource for those who believe that this technology can substantially transform this industry. 

Instead of menacing the jobs of PR professionals, this technology signifies a return to the good old days when people used to make pitches with a number of concrete insights. 

This is why PR professionals need to understand the best use of every tool and its purpose so that they design the best workpiece ever.

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How was Intel’s removal of Alder Lake AVX-512 support a good decision?

The fluctuating saga of 12th Gen AVX-512 support appears to be off for good this time. According to an Intel spokesperson: “Although AVX-512 was not fuse-disabled on certain early Alder Lake desktop products, Intel plans to fuse off AVX-512 on Alder Lake products going forward.


The AVX-512


When Intel launched its 12th Gen range back in November, the AVX-512 was not enabled and the fiasco was accepted by a majority of the tech press. As per Intel, it wasn’t enabled due to the inclusion of two different architectures—the E cores did not support it although the P cores did.

Motherboard manufacturers used this bit of knowledge to cheekily allow users to enable AVX-512 after disabling the E cores. As a result, Intel issued new BIOS microcode to close off this loophole. However, that wasn’t the end of it, as MSI released a BIOS that got around the block. That leads us to Intel’s decision to fuse off AVX-512 in silicon.


Irrelevant to Users in Certain Apps


It’s the nuclear option, and it means no more workarounds to enable AVX-512 support. Users will still have the option if they are using an earlier batch 12th Gen CPU and don’t update their BIOS, but in a month or two or three from now, all 12th Gen stock will have AVX-512 blocked off completely.

AVX-512 instructions aren’t really relevant to gamers but in certain applications, they can result in dramatic performance gains. Some, like Linux creator Linus Torvalds, hate it. Its use leads to excessive power consumption and heat generation, and perhaps Intel decided that the PR hit from nuclear reactor memes wasn’t worth the trouble anymore. But that might not be the end of AVX-512 for consumer CPUs. There are rumors that AMD will include it in its upcoming Zen 4 CPUs. That would be a twist.


Steady Decision to Remove Feature


According to a motherboard manufacturer, Intel’s decision to remove the feature was made late in the design stage. That upset some in the industry as motherboards were designed with steep AVX-512 power requirements in mind. That doesn’t matter with premium boards but it adds expense to lower-tier models which are already more expensive due to various supply chain issues.

AVX-512 support isn’t the only thing Intel is unhappy with. There’s also non-K overclocking, though the feature is so far limited to expensive motherboards that are unlikely to be paired with cheap CPUs in meaningful numbers. If a vendor were to release a cheaper B660 DDR4 motherboard that could do it, it would make me and a lot of gamers very happy, but Intel would likely be stirred into action again.


Also Read: Nvidia hackers target Samsung, release 190GB of sensitive data

Microsoft has Reportedly Scrapped Plans for its HaloLens 3

According to latest reports, Microsoft has reportedly scrapped its plan for its HaloLens 3. In recent months, the tech giant has put an end to its plans regarding the headset.


Proclaimed Exit of HaloLens 3


In a piece of recent news, the future of Microsoft’s HaloLens has reportedly become uncertain. This is because the company struggles to put together a coherent mixed reality strategy. According to sources, the company has scrapped its plan regarding what could have been the HaloLens 3 in the upcoming months—giving signs of the end of the headset.

Sources further suggest that Microsoft inked a deal to team up with Samsung to develop a brand new mixed reality device, and this has caused an internal divide within the mixed reality division.


Mixed Responses to the Claim


On one hand, Microsoft spokesperson Frank Shaw denied the closure of HaloLens and labeled it a ‘critical part of the company’s plans for emerging categories like mixed reality and the metaverse.’ He further added “We remain committed to HoloLens and future HoloLens development.” Microsoft has, however, refused to provide a word concerning the proclaimed partnership with Samsung.

On the other hand, employees within the mixed reality unit stated different factions within the team are arguing about which areas to focus on. While some believe that the team should double down on its own hardware, the rest think it is better to develop a software platform for the metaverse that can be used by other companies.


Microsoft’s Plans for Metaverse


Moreover, other people are arguing whether Microsoft should continue focusing on creating products for enterprise customers or whether the company should create products for consumers.

Common arguments concern that Microsoft’s mixed reality team should fulfill military contracts.

According to Rubén Caballero, a former Apple executive, Microsoft hired to head up device engineering for the HoloLens and other projects, back in 2020, who it reportedly wants to focus on consumers and the metaverse. He also added that there is apparently confusion on what the team’s focus should be that Microsoft lost 25 mixed reality employees to Meta in 2021, including veterans who had been with the company for over 20 years.

One thing which is vivid from the surfing claim is that Microsoft holds huge plans for the Metaverse. When the company announced its purchase of Activision Blizzard for $68.7 billion, it said the acquisition will provide building blocks for the metaverse. Microsoft CEO Satya Nadella said, “Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms.”


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