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How Artificial Intelligence can Transform PR Industry?

Getting clients converted at the first hand is really an achievement. The PR industry has been struggling to convince journalists to take interest in their pitches or turn into their regular customers. 

The loophole lies in the fact that the inbox of journalists is exploded with pitches that literally show the credibility of their previous works. 

Not just this, PR professionals keep wasting time with unconcerned people since they have no relevant or sufficient data for impeccable pitching. 

As writing such emails is a tedious job, PR professionals get burned out and lose their battle in the middle.

Fortunately, with the latest developments, AI empowers these emails prominently. 

Artificial Intelligence will not only help PR professionals help identify the right person to send the pitch to but also which topics to pitch in the first place. 

By integrating many relevant modern-day AI tools, PR professionals can drive more potential leads while converting them at the earliest. 

How AI in PR can transform this industry significantly?

AI is highly capable of performing everyday for PR professionals with the help of various tools, but it is not necessary that you subscribe to every tool in the first place. 

Since AI is built to perform narrow tasks, PR professionals need to envision a use case, and then invest in applying AI to PR skills to come as AI-powered content. 

So think of the following list about, “how innovation in AI can make PR more effective and efficient”. It’s made to serve as a useful forward-looking guide for PR pros and communicators-

  • Use natural language generation (NLG) to produce media reports and press releases. 
  • Pinpoint and extract names, businesses, events, places, brands and data from any video, file or document. 
  • Perform speech-to-text conversion which is ideal for media interviews, press conferences, conference presentations, podcast episodes, and internal strategy meetings. 
  • Execute translation of any text or audio files into multiple languages for wider distribution. 
  • Use predictive data to support media pitches about the popularity/demand of the brand’s stories.
  • PRs can manage their reputation online by predicting the impact and occurrence of negative reviews. 
  • Monitor for deep fake videos of your organization’s spokesperson and executives that could negatively affect them and/or the reputation of your brand.

The list can endless, but you should not imagine AI tools taking over the majority of tasks of PR professionals to do in the next three to five years.

Rather you should understand AI technology, AI tools, and its use cases to make the PR industry innovate and grow at a faster rate. 

AI Tool Suggestions for PR Professionals

There could be a plethora of AI tools that could help you make your pitches, media interviews, lead generation and many more things better, but it could be a tedious job for these non-technical persons.

So, here is a list of useful AI tools for the media industry- 

Beautiful.ai 

A simple AI tool for making elegant presentations that can nurture your brand’s reputation. You just need to build a deck, and this tool will take from there as it adapts slides and layouts to bring better designs.

HyperWrite 

HyperWrite is an easy-to-use AI tool that completes your writing targets in no time. This actually writes entire sentences and paragraphs as per your suggestions. 

Talkwalker 

As the name suggests, this is an AI-powered listening tool that tells you exactly how your prospects or existing consumers perceive your brand in real-time. 

Grammarly 

This is also an AI-powered tool that helps you improve your documents by giving grammatical error suggestions. You can make your content better in no time. 

The aforementioned list may small but you can search for AI tools that can help you make your work effective and impressive.  

Read and Practice Use Case with the Help of AI Tools

AI tools may do wonders for your PR objectives, but have you tried them in real time? 

What if you try to use them in crunch hours and fail to understand the function or if you don’t get desire results from your select tools? 

To make everything smooth and efficient, you need to understand and practice the tools for sample writing. 

There could be multiple challenges when you start, but slowly and steadily you will learn how these tools behave and work. 

Emailer Writing

Emailers are a must for PR professionals, and they can’t afford a single loophole in their emailers to lose the chance of grabbing a good prospect. 

Tools can help you compose emailers, but it’s you who have to decide how effective the tool is and the result i.e. emails. 

Therefore, you must practice a use case on different tools so that you can pick the best one. 

Lead Generation

Leads for journalists are ok, but how you identify the list will helpful to you. 

Consider AI tools to make your work less time-consuming and more efficient, but at last, it’s the human intelligence that has to come forward and conclude everything. 

It would be better if you try multiple tools for lead generation and keep two or three ever ready to use them. 

Creating accounts and completing descriptions could be a little long process, so it would be better if you make accounts in advance. 

There could be more tasks in PR, and to become a smart professional, you should prepare yourself in advance. 

Knowing the technical glitches of tools will help you manage your time and urgency effectively. 

This way you will not only a good workforce but also show your technical expertise to your company. 

Conclusion

AI designed to serve as a useful resource for those who believe that this technology can substantially transform this industry. 

Instead of menacing the jobs of PR professionals, this technology signifies a return to the good old days when people used to make pitches with a number of concrete insights. 

This is why PR professionals need to understand the best use of every tool and its purpose so that they design the best workpiece ever.

Also Read, 3 items will become more affordable in 2023

Robotaxis of Baidu are now permitted to operate without a safety driver in the car

Baidu has received permission for running a fully driverless robo taxi service in China.

 

About Baidu

 

Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing’s Haidian District.[3] It is one of the largAest AI and Internet companies in the world. The holding company of the group is incorporated in the Cayman Islands.Baidu was incorporated in January 2000 by Robin Li and Eric Xu. The Baidu search engine is currently the sixth largest website in the Alexa Internet rankings.Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.

 

Robo taxi in Beijing

 

CNBC reported, “China’s capital city has moved one step closer toward letting ordinary people take robotaxis with no driver in them.

 

In a first for the country, two Chinese companies — Baidu’s Apollo Go and Pony.ai — announced Thursday they received permission from Beijing city authorities to remove the safety driver for part of their robotaxi business in a suburban part of the city.” But they also said, “The cars will still need a staff member to sit inside, but not necessarily in the driver’s seat anymore.

 

It’s a move toward letting the companies run a robotaxi business without having to pay for staff to man the cars — fully eliminating the cost of a taxi driver. It remains unclear when the Chinese government would allow robotaxis to charge fares for rides without any human staff in the cars.”

 

Limitations

 

According to Engadget, “There are some limits to the permits. Driverless Apollo Go vehicles will ferry paying passengers around designated zones in Wuhan and Chongqing during daytime hours only. The service areas cover 13 square kilometers in Wuhan’s Economic & Technological Development Zone (WHDZ) and 30 square kilometers in Chongqing’s Yongchuan District. The WHDZ has been overhauled over the last year to support AV testing and operations.”

 

Top 5 CRMs You Need to Know About in 2022

 

In today’s digital age, it’s imperative for businesses to find ways to streamline operations and increase efficiency. Fortunately, there are a variety of software solutions available that can help companies manage customer relationships, streamline workflow, and more. We have listed the top 5 CRMs which will be used by businesses in 2022 and should be implemented to improve your efficiency in contact management. The rise of artificial intelligence (AI), the Internet of Things (IoT), and social media has led to an explosion in the volume and variety of data being generated. The consequence is that businesses have had to change their approach when it comes to managing data more efficiently. A Customer Relationship Management system is a computer program designed to streamline business processes involving customers.

 

What is a CRM?

A customer relationship management (CRM) system is a business software that helps companies manage their sales and marketing efforts. CRM systems track customer interactions, manage customer relationships, and analyze customer behaviour. There are many ways to classify CRM software. One way is to look at the type of industry the software is used in, such as manufacturing, financial services, retail, etc. Another way is to look at the type of function the software performs. For example, customer relationship management software can be categorized as sales enablement, marketing automation, customer service enablement, and so on.

 

Hubspot

HubSpot’s marketing and sales platform enables companies to accelerate their growth by increasing customer engagement and converting more leads. The platform incorporates email marketing, social media marketing, lead management, and website analytics, empowering teams to generate more leads, close more deals and profit more from every customer they have. HubSpot’s CRM system allows companies to track every step in the sales pipeline. It allows you to see what other people at your organization are working on, who’s responsible for what, and how all projects are progressing. HubSpot CRM helps you organize and track your contacts, leads, and sales information. It also integrates with your existing customer relationship management software. You can use the CRM to manage your company’s sales pipeline by tracking customer interactions and sales opportunities, as well as projecting future sales. HubSpot CRM lets you create and track customer journeys, organize communication with customers, and analyze business results.

 

Pipedrive

Pipedrive’s CRM solution helps companies manage their sales pipeline, projects, and contacts. It’s designed for sales teams that use CRM software and make sales either entirely online or work with a significant amount of remote employees. Pipedrive’s CRM is easy to use and can be adopted by sales teams of any size. It’s designed to help salespeople be as efficient as possible. It integrates with other apps, including Gmail, Google Sheets, and Dropbox, to help teams work more efficiently. Pipedrive’s CRM also offers a variety of integrations with third-party software, including Salesforce, Hubspot, and Zapier.

 

Salesforce

Salesforce’s CRM solution helps business leaders drive results by connecting people, data, and systems. It offers solutions for sales, service, marketing, and commerce. Customers include 95% of the Fortune 500 and companies like Apple, Amazon, Starbucks, and Hawaiian Airlines. Salesforce’s CRM is used by businesses in many different industries, including financial services, manufacturing, retail, technology, and many more. It offers a variety of plans that can be tailored to meet the needs of a wide range of organizations. The core CRM solution includes email, calendar, and team collaboration tools, as well as an integrated customer relationship management system.

 

Marketo

Marketo’s marketing automation platform helps businesses drive results from their marketing efforts. It offers solutions for lead management, demand generation, social media, email marketing, and web analytics. Customers include 91 of the Fortune 100 companies and companies like American Express, Ford, and Panasonic. Marketo’s CRM solution helps marketers create, plan, and automate campaigns. It offers a variety of solutions, including professional services and self-service options. It offers a wide range of plans designed to meet the needs of organizations of all sizes. The core CRM solution includes integrated marketing automation and social media management tools. It offers a wide range of marketing channels and analytics to help marketers measure the impact of their efforts.

 

Oracle Marketing Cloud

Oracle’s marketing cloud platform helps companies manage their marketing efforts, including lead management, demand generation, and email marketing. Customers include 93% of the Fortune 100 companies and companies like Cisco, UPS, and Johnson & Johnson. Oracle’s marketing cloud CRM solution helps marketers create, plan, and automate campaigns. It offers a variety of solutions, including professional services and self-service options. Oracle’s marketing cloud CRM solution offers a wide range of marketing channels and analytics to help marketers measure the impact of their efforts. It provides integrated marketing automation and email marketing tools.

 

Conclusion

The rise of artificial intelligence, the Internet of Things, and social media has led to an explosion in the volume and variety of data being generated. The consequence is that businesses have had to change their approach when it comes to managing data more efficiently. A Customer Relationship Management system is a computer program designed to streamline business processes involving customers. Hubspot’s marketing and sales platform enables companies to accelerate their growth by increasing customer engagement and converting more leads. The platform incorporates email marketing, social media marketing, lead management, and website analytics, empowering teams to generate more leads, close more deals and profit more from every customer they have. HubSpot’s CRM system allows companies to track every step in the sales pipeline. It allows you to see what other people at your organization are working on, who’s responsible for what, and how all projects are progressing. HubSpot CRM helps you organize and track your contacts, leads, and sales information. It also integrates with your existing customer relationship management software. You can use the CRM to manage your company’s sales pipeline by tracking customer interactions and sales opportunities, as well as projecting future sales. HubSpot CRM lets you create and track customer journeys, organize communication with customers, and analyze business results. Pipedrive’s CRM solution helps companies manage their sales pipeline, projects, and contacts. It’s designed for sales teams that use CRM software and make sales either entirely online or work with a significant amount of remote employees. Pipedrive’s CRM is easy to use and can be adopted by sales teams of any size. It’s designed to help salespeople be as efficient as possible. It integrates with other apps, including Gmail, Google Sheets, and Dropbox, to help teams work more efficiently. Pipedrive’s CRM also offers a variety of integrations with third-party software, including Salesforce, Hubspot, and Zapier. Salesforce’s CRM solution helps business leaders drive results by connecting people, data, and systems. It offers solutions for sales, service, marketing, and commerce. Customers include 95% of the Fortune 500 and companies like Apple, Amazon, Starbucks, and Hawaiian Airlines. Salesforce’s CRM is used by businesses in many different industries, including financial services, manufacturing, retail, technology, and many more. It offers a variety of plans that can be tailored to meet the needs of a wide range of organizations. The core CRM solution includes email, calendar, and team collaboration tools, as well as an integrated customer relationship management system. Marketo’s marketing automation platform helps businesses drive results from their marketing efforts. It offers solutions for lead management, demand generation, social media, email marketing, and web analytics. Customers include 91 of the Fortune 100 companies and companies like American Express, Ford, and Panasonic. Marketo’s CRM solution helps marketers create, plan, and automate campaigns. It offers a variety of solutions, including professional services and self-service options. It offers a wide range of plans designed to meet the needs of organizations of all sizes. The core CRM solution includes integrated marketing automation and social media management tools. It offers a wide range of marketing channels and analytics to help marketers measure the impact of their efforts. Oracle’s marketing cloud platform helps companies manage their marketing efforts, including lead management, demand generation, and email marketing. Customers include 93% of the Fortune 100 companies and companies like Cisco, UPS, and Johnson & Johnson. Oracle’s marketing cloud CRM solution helps marketers create, plan, and automate campaigns. It offers a variety of solutions, including professional services and self-service options. Oracle

Google fires researcher who claimed LaMDA AI was sentient

Blake Lemoine, an engineer who’s spent the last seven years with Google, has been fired, reports Alex Kantrowitz of the Big Technology newsletter. The news was allegedly broken by Lemoine himself during a taping of the podcast of the same name, though the episode is not yet public. Google confirmed the firing to Engadget.

 

Lemoine, who most recently was part of Google’s Responsible AI project, went to the Washington Post last month with claims that one of company’s AI projects had allegedly gained sentience. The AI in question, LaMDA — short for Language Model for Dialogue Applications — was publicly unveiled by Google last year as a means for computers to better mimic open-ended conversation. Lemoine seems not only to have believed LaMDA attained sentience, but was openly questioning whether it possessed a soul. And in case there’s any doubt words his views are being expressed without hyperbole, he went on to tell Wired, “I legitimately believe that LaMDA is a person.”

 

Put on Administrative Leave

 

After making these statements to the press, seemingly without authorization from his employer, Lemoine was put on paid administrative leave. Google, both in statements to the Washington Post then and since, has steadfastly asserted its AI is in no way sentient.

 

Several members of the AI research community spoke up against Lemoine’s claims as well. Margaret Mitchell, who was fired from Google after calling out the lack of diversity within the organization, wrote on Twitter that systems like LaMDA don’t develop intent, they instead are “modeling how people express communicative intent in the form of text strings.” Less tactfully, Gary Marcus referred to Lemoine’s assertions as “nonsense on stilts.”

 

Google’s Comments

 

Reached for comment, Google shared the following statement with Engadget:

 

As we share in our AI Principles, we take the development of AI very seriously and remain committed to responsible innovation. LaMDA has been through 11 distinct reviews, and we published a research paper earlier this year detailing the work that goes into its responsible development. If an employee shares concerns about our work, as Blake did, we review them extensively. We found Blake’s claims that LaMDA is sentient to be wholly unfounded and worked to clarify that with him for many months. These discussions were part of the open culture that helps us innovate responsibly. So, it’s regrettable that despite lengthy engagement on this topic, Blake still chose to persistently violate clear employment and data security policies that include the need to safeguard product information. We will continue our careful development of language models, and we wish Blake well.”