Getting clients converted at the first hand is really an achievement. The PR industry has been struggling to convince journalists to take interest in their pitches or turn into their regular customers.
The loophole lies in the fact that the inbox of journalists is exploded with pitches that literally show the credibility of their previous works.
Not just this, PR professionals keep wasting time with unconcerned people since they have no relevant or sufficient data for impeccable pitching.
As writing such emails is a tedious job, PR professionals get burned out and lose their battle in the middle.
Fortunately, with the latest developments, AI empowers these emails prominently.
Artificial Intelligence will not only help PR professionals help identify the right person to send the pitch to but also which topics to pitch in the first place.
By integrating many relevant modern-day AI tools, PR professionals can drive more potential leads while converting them at the earliest.
How AI in PR can transform this industry significantly?
AI is highly capable of performing everyday for PR professionals with the help of various tools, but it is not necessary that you subscribe to every tool in the first place.
Since AI is built to perform narrow tasks, PR professionals need to envision a use case, and then invest in applying AI to PR skills to come as AI-powered content.
So think of the following list about, “how innovation in AI can make PR more effective and efficient”. It’s made to serve as a useful forward-looking guide for PR pros and communicators-
- Use natural language generation (NLG) to produce media reports and press releases.
- Pinpoint and extract names, businesses, events, places, brands and data from any video, file or document.
- Perform speech-to-text conversion which is ideal for media interviews, press conferences, conference presentations, podcast episodes, and internal strategy meetings.
- Execute translation of any text or audio files into multiple languages for wider distribution.
- Use predictive data to support media pitches about the popularity/demand of the brand’s stories.
- PRs can manage their reputation online by predicting the impact and occurrence of negative reviews.
- Monitor for deep fake videos of your organization’s spokesperson and executives that could negatively affect them and/or the reputation of your brand.
The list can endless, but you should not imagine AI tools taking over the majority of tasks of PR professionals to do in the next three to five years.
Rather you should understand AI technology, AI tools, and its use cases to make the PR industry innovate and grow at a faster rate.
AI Tool Suggestions for PR Professionals
There could be a plethora of AI tools that could help you make your pitches, media interviews, lead generation and many more things better, but it could be a tedious job for these non-technical persons.
So, here is a list of useful AI tools for the media industry-
Beautiful.ai
A simple AI tool for making elegant presentations that can nurture your brand’s reputation. You just need to build a deck, and this tool will take from there as it adapts slides and layouts to bring better designs.
HyperWrite
HyperWrite is an easy-to-use AI tool that completes your writing targets in no time. This actually writes entire sentences and paragraphs as per your suggestions.
Talkwalker
As the name suggests, this is an AI-powered listening tool that tells you exactly how your prospects or existing consumers perceive your brand in real-time.
Grammarly
This is also an AI-powered tool that helps you improve your documents by giving grammatical error suggestions. You can make your content better in no time.
The aforementioned list may small but you can search for AI tools that can help you make your work effective and impressive.
Read and Practice Use Case with the Help of AI Tools
AI tools may do wonders for your PR objectives, but have you tried them in real time?
What if you try to use them in crunch hours and fail to understand the function or if you don’t get desire results from your select tools?
To make everything smooth and efficient, you need to understand and practice the tools for sample writing.
There could be multiple challenges when you start, but slowly and steadily you will learn how these tools behave and work.
Emailer Writing
Emailers are a must for PR professionals, and they can’t afford a single loophole in their emailers to lose the chance of grabbing a good prospect.
Tools can help you compose emailers, but it’s you who have to decide how effective the tool is and the result i.e. emails.
Therefore, you must practice a use case on different tools so that you can pick the best one.
Lead Generation
Leads for journalists are ok, but how you identify the list will helpful to you.
Consider AI tools to make your work less time-consuming and more efficient, but at last, it’s the human intelligence that has to come forward and conclude everything.
It would be better if you try multiple tools for lead generation and keep two or three ever ready to use them.
Creating accounts and completing descriptions could be a little long process, so it would be better if you make accounts in advance.
There could be more tasks in PR, and to become a smart professional, you should prepare yourself in advance.
Knowing the technical glitches of tools will help you manage your time and urgency effectively.
This way you will not only a good workforce but also show your technical expertise to your company.
Conclusion
AI designed to serve as a useful resource for those who believe that this technology can substantially transform this industry.
Instead of menacing the jobs of PR professionals, this technology signifies a return to the good old days when people used to make pitches with a number of concrete insights.
This is why PR professionals need to understand the best use of every tool and its purpose so that they design the best workpiece ever.
Also Read, 3 items will become more affordable in 2023
