Nowadays, it is easy to notice that the international market gives space to companies from different sectors, including those with potential for success. However, many entrepreneurs see internationalization as an unattainable challenge. The good news is that anyone who wants to expand their business to other countries must have a lot of focus and strategy, in addition to investing correctly in global marketing. But, after all, how to make this strategy a passport for the entry of the business in the foreign market?
In this post, we explain what global marketing is and bring you some tips on how to put it into practice efficiently and get good results from it. Continue reading and check it out!
What is global marketing?
By distributing the entire regional marketing organization and structure to one or more countries, the company is already practicing global marketing. In practice, the strategy consists of replicating the planning, production, promotion, and dissemination phases for commercial purposes adapted to the reality of one or more countries. As the globalization phenomenon allows many businesses to gain more space and have the chance to reach new audiences, global marketing is a communication trend that grows every day.
How to do global marketing efficiently?
Now that you know what global marketing is and the benefits of this strategy for a company, we will explain how to put it into practice with tips.
Study international markets
The first step is to deeply understand the international markets that are objectives of the company’s global marketing strategy. Although this is often a slow process, it is data analysis that will show whether it is feasible for the organization to invest its resources to be favored by customers in other countries. In fact, for many managers who operate only locally, surveying the international market can seem like a huge challenge, especially since it is necessary to identify the customs, needs, and desires of consumers in other countries. However, those who choose this strategy hardly regret, since the results are quite satisfactory.
Adapt the brand or product to different cultures
The idea is to make the brand or product very consistent with the country’s culture so as not to risk jeopardizing its reputation in the market. After all, since the investments were directed towards global marketing, the result of the lack of acceptance of a business in the international environment is financial loss.
The best tip to minimize this risk is to know the local culture and to know, in advance, if the customers of a certain country tend to consume the products that your company offers. If a good sales volume is detected in that place, this can represent a strong sign that there is a viable market to implement global marketing.
Understand the rules of each country
Many people get goose bumps just by hearing the word bureaucracy. However, there is no escaping that. Therefore, it is necessary to understand exactly what must be done for the business to comply with the laws of a particular country. To do this, look for questions such as:
- What are the fees that must be paid?
- What tax documents will be required?
Depending on how global marketing will be put into practice in a nation, it is also essential to consider immigration laws and other regulations, such as those of an environmental nature, for example. In addition, each country has its own rules for selling, employing professionals, and distributing its product. As they vary, an effective solution is to have a local employee take care of this part.
Adopt voice communication tools
Currently, there are solutions on the market that enable voice communication and make it an efficient instrument when implementing global marketing. An example of this is a cloud PBX, that is, a multiplatform in which the use of cloud telephony allows employees to make and receive calls on a variety of devices. Among other benefits, this tool promotes the reduction of telephony costs in large corporations.
