Feds say that gummies are the next teen nicotine threat. The FDA further has issued a warning to a company selling flavored gummies for they can be the next threat for teens. As new nicotine products in the crosshairs of the Food and Drug Administration, flavored gummies tend to continue its years-long crackdown on nicotine use by teens and young adults.
Warning to Krave Nic
It has been announced by the agency today that it issued a warning letter to Krave Nic, which sells gummies containing 1 milligram of nicotine each in three flavors that is Blueraz, Cherry Bomb, and Pineapple. FDA authorization is required by the company for the manufacturing or sale of this type of product, the agency said in its statement.
FDA Commissioner Robert Califf in a statement,“Nicotine gummies are a public health crisis just waiting to happen among our nation’s youth, particularly as we head into a new school year,”
New entry, new addition
This type of nicotine product has made a relatively new entry into the market. In order to help people quit smoking nicotine gums had come into the market. It has been around for decades, but these recent additions like gummies, flavored pouches, and other recreational products that aren’t designed to help people quit have become quite popular. According to a study of kids in southern California published this month that the FDA cited in its statement, they are already the second most popular type of nicotine product used by high schoolers.
It is a similar profile to early vapes made by companies like Juul — they taste good, and they’re easy to hide from parents or teachers, the Verge reported. Alyssa Harlow, a postdoctoral scholar at the University of Southern California Keck School of Medicine who did the research study, told NBC News,“And then the brands are using really modern packaging designs, and they are engaging in digital and social media marketing campaigns.”
